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MKT 230 Week 4 Individual Assignment Target Market Strategy Presentation

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Resource:  Ch.<spanstyle ‘font-weight:normal’> 7 in Marketing:Real People, Real Choices
Select a new product or service  that you would like to introduce to the marketplace. You use this same product  when completing your Final Project in Week Nine.
Create a 7- to 12-slide Microsoft®  PowerPoint® presentation describing the market  segmentation and a target market strategy for the product you selected. Include  information on the following points:
Consumer demographics
Consumer psychographics
Consumer haviors
A segment profile
Include detailed speaker notes and  an APA-formatted reference slide with your presentation.

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